Swatch is a Swiss watchmaker founded in 1983 by Nicolas Hayek, and is subsidiary of The Swatch Group. Everyone knows a Swatch when they see one.
There’s clearly something that makes Swatch different from every other watch brand. The design, perhaps, or the fact that it’s Swiss made and versatile enough to be worn with almost anything.
Swatch is an attitude, an approach to life, a way of seeing. The sight of a Swatch excites emotion. Wearing one is a way to communicate, to speak without speaking. Heart to heart.
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