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Haute Rack was born in San Francisco, California, as an idea to bring premium denim to the masses, offering designer brand jeans and ready-to-wear items for a fraction of regular retail prices that typical boutiques charge.

Today, Haute Rack is an international brand with a global online presence and retail locations throughout Asia. The Haute Rack brand concept store model continues to grow around the world.

As Haute Rack enters into its first decade of business, it strives to attain leadership in the premium denim industry, and continues to push fashion standards to a new level by being a hybrid concept of designer fashion and affordability.

Haute Rack is located on Ground Floor next to Brown Coffee at AEON MALL Sen Sok City.

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