A|X Armani Exchange was founded in 1991. The brand, ahead of its time since the beginning, is oriented towards the younger generation of fast-fashion consumers and defines a new style code, offering accessible and versatile pieces in sync with the language and energy typical of today’s youth. The brand upholds a lively, spontaneous approach to fashion, with a strong urban style. Following the reorganisation of the Armani brand portfolio in 2017, A|X has been designated the home of Armani’s casual and dynamic streetwear, always executed in true Armani style. Inspired by youth culture and street art, the collections offer a complete range of products, from clothing and accessories to eyewear and watches. The iconic logo is representative of a free, informal and creative style.